The 2025 Water Korea Exhibition was held over three days,
from March 19 to 21, at KINTEX in Ilsan, Gyeonggi-do.
Water Korea, held annually in conjunction with World Water Day on March 22,
is undeniably the largest water industry exhibition in South Korea.
It serves as a global gathering for companies, government officials,
research institutes, and association representatives from not only South Korea
but also the United States, China, Canada, Australia, Southeast Asia,
and many other countries involved in the water industry.
BLUESEN, representing South Korea’s water industry,
also participated in the Water Korea Exhibition,
promoting its advanced technologies and new products.
The company successfully signed Memorandums of Understanding (MOUs)
with new overseas clients during the event.
[2025 Water Korea Exhibition On-Site Highlights]
At this exhibition, a variety of new products were showcased —
most notably, a new line of the company’s flagship product,
the water quality analyzer, was introduced.
[New Product 1: Multi-Parameter Water Quality Analyzer (Aqua2000-6P)]
This device can continuously measure six water quality parameters in tap water
— turbidity, residual chlorine, pH, conductivity, temperature, and color — in real time.
The measured data can also be transmitted instantly in real time..
The new model, an upgrade of our Aqua2000-5x with an added color measurement function,
was designated as an Innovative Product in March 2025 and is now also available
on the Public Procurement Service’s Innovation Market.
https://ppi.g2b.go.kr:8914/sm/dm/sch/searchGoodsDetail.do?invGdsIdntNo=00039555
Tap water is typically colorless, but various factors can cause coloration,
such as iron leaching from groundwater or aging pipes,
organic matter from fallen leaves or soil, and industrial wastewater.
For standard tap water, a color value of 5 TCU (True Color Units) or below
is considered normal. When it exceeds 15 TCU, the color change
in the water becomes visible to the naked eye.
[New Product 2: ‘Smart Safe Drinking Fountain’]
It is designed to enable the hygienic consumption of tap water in outdoor public facilities,
such as parks and outdoor sports complexes.
Notably, a tumbler washer is also installed on the right side of the smart tap water dispenser,
promoting an even cleaner drinking culture.
[New Product 3: ‘Movable Turbidimeter’]
The movable turbidimeter operates on battery power,
requiring no installation or external power supply, allowing immediate use in outdoor
environments where turbidity measurement is needed.
Additionally, it provides a remote management system that enables
monitoring and control of the measured water quality data and equipment
status from a remote location.
[Signing of Memorandums of Understanding (MOUs) with Overseas Companies]
There were meaningful achievements not only in terms of products
but also from a business perspective.
BLUESEN is strengthening its position in the global water industry market
through continuous overseas expansion and the growth of its global network.
At the 2025 Water Korea Exhibition, BLUESEN further expanded its global partnerships
by signing Memoranda of Understanding (MOUs) with local companies in Indonesia and Taiwan,
following active business meetings with overseas firms.
This agreement is particularly significant as it goes beyond mere technology
introductions and represents a concrete partnership that can lead
to actual exports and joint business ventures.
Since beginning exports in 2017, BLUESEN has continued expanding into
various countries—including the United States, China, Malaysia, Vietnam, Thailand,
and Australia—through participation in overseas exhibitions, localized marketing,
and network building. Its competitiveness as a global brand has steadily strengthened as well.
Building on this MOU signing, BLUESEN plans to further expand its presence
in Southeast Asia and the broader Asian market. Through ongoing exchanges
and collaboration, the company aims to achieve two key goals simultaneously:
expanding exports and pioneering new markets.
Going forward, BLUESEN will continue to grow beyond Korea as a leading
brand driving innovation in the global water industry 🌎